A Multi-level Perspective on Digital Platform Implementation and Impact: The Case of EasyTaxi in Colombia

Juan Erasmo Gomez-Morantes; Richard Heeks; Richard Duncombe

doi:10.1007/978-3-030-18400-1_16

A Multi-level Perspective on Digital Platform Implementation and Impact: The Case of EasyTaxi in Colombia

Juan Erasmo Gomez-Morantes, Richard Heeks, Richard Duncombe

Global Development Institute

Research output: Chapter in Book/Conference proceeding › Chapter › peer-review

Abstract

Home Information and Communication Technologies for Development. Strengthening Southern-Driven Cooperation as a Catalyst for ICT4D Conference paper
A Multi-level Perspective on Digital Platform Implementation and Impact: The Case of EasyTaxi in Colombia
Juan Erasmo Gomez-Morantes, Richard Heeks & Richard Duncombe
Conference paper
First Online: 26 April 2019
2355 Accesses

5 Citations

1 Altmetric

Part of the IFIP Advances in Information and Communication Technology book series (IFIPAICT,volume 551)

Abstract
Growth of digital platforms in developing countries has yet to see equivalent growth in research. This paper presents one of the first conceptualised analyses of platform implementation and impact. Using the “multi-level perspective”, it analyses a successful ride-hailing platform: EasyTaxi in Bogotá, Colombia. This was originally a niche innovation but has effected a socio-technical transition to a dominant position within Bogotá’s taxi regime. Speed of transition is explained in terms of tensions within that regime and from wider demographic change, combined with specific utility of the platform to drivers and passengers who faced a prior context of exploitation, mistrust and insecurity. Though the new regime is a hybrid of platform and non-platform features, its impacts can already be seen: datafication, formalisation, and shift in power away from old taxi operating companies and towards passengers and, in particular, towards the platform itself. Alongside case-specific insights, the paper demonstrates the utility of the multi-level perspective as a means to analyse the enactment of digital platforms.

Original language	English
Title of host publication	Information and Communication Technologies for Development. Strengthening Southern-Driven Cooperation as a Catalyst for ICT4D
Subtitle of host publication	15th IFIP WG 9.4 International Conference on Social Implications of Computers in Developing Countries, ICT4D 2019, Dar es Salaam, Tanzania, May 1–3, 2019, Proceedings, Part I
Editors	Petter Nielsen, Honest Christopher Kimaro
Place of Publication	Cham
Publisher	Springer Cham
Pages	195-206
Number of pages	12
ISBN (Electronic)	9783030184001
ISBN (Print)	9783030183998, 9783030184025
DOIs	https://doi.org/10.1007/978-3-030-18400-1_16
Publication status	Published - 27 Apr 2019

Publication series

Name	IFIP Advances in Information and Communication Technology
Publisher	Springer
Volume	551
ISSN (Print)	1868-4238
ISSN (Electronic)	1868-422X

Keywords

digital platform
socio-technical transitions
multi-level perspective
ride-hailing

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1007/978-3-030-18400-1_16

Cite this

Gomez-Morantes, J. E., Heeks, R., & Duncombe, R. (2019). A Multi-level Perspective on Digital Platform Implementation and Impact: The Case of EasyTaxi in Colombia. In P. Nielsen, & H. C. Kimaro (Eds.), Information and Communication Technologies for Development. Strengthening Southern-Driven Cooperation as a Catalyst for ICT4D: 15th IFIP WG 9.4 International Conference on Social Implications of Computers in Developing Countries, ICT4D 2019, Dar es Salaam, Tanzania, May 1–3, 2019, Proceedings, Part I (pp. 195-206). (IFIP Advances in Information and Communication Technology; Vol. 551). Springer Cham. https://doi.org/10.1007/978-3-030-18400-1_16

Gomez-Morantes, Juan Erasmo ; Heeks, Richard ; Duncombe, Richard. / A Multi-level Perspective on Digital Platform Implementation and Impact : The Case of EasyTaxi in Colombia. Information and Communication Technologies for Development. Strengthening Southern-Driven Cooperation as a Catalyst for ICT4D: 15th IFIP WG 9.4 International Conference on Social Implications of Computers in Developing Countries, ICT4D 2019, Dar es Salaam, Tanzania, May 1–3, 2019, Proceedings, Part I. editor / Petter Nielsen ; Honest Christopher Kimaro. Cham : Springer Cham, 2019. pp. 195-206 (IFIP Advances in Information and Communication Technology).

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Gomez-Morantes, JE, Heeks, R & Duncombe, R 2019, A Multi-level Perspective on Digital Platform Implementation and Impact: The Case of EasyTaxi in Colombia. in P Nielsen & HC Kimaro (eds), Information and Communication Technologies for Development. Strengthening Southern-Driven Cooperation as a Catalyst for ICT4D: 15th IFIP WG 9.4 International Conference on Social Implications of Computers in Developing Countries, ICT4D 2019, Dar es Salaam, Tanzania, May 1–3, 2019, Proceedings, Part I. IFIP Advances in Information and Communication Technology, vol. 551, Springer Cham, Cham, pp. 195-206. https://doi.org/10.1007/978-3-030-18400-1_16

A Multi-level Perspective on Digital Platform Implementation and Impact: The Case of EasyTaxi in Colombia. / Gomez-Morantes, Juan Erasmo; Heeks, Richard ; Duncombe, Richard.
Information and Communication Technologies for Development. Strengthening Southern-Driven Cooperation as a Catalyst for ICT4D: 15th IFIP WG 9.4 International Conference on Social Implications of Computers in Developing Countries, ICT4D 2019, Dar es Salaam, Tanzania, May 1–3, 2019, Proceedings, Part I. ed. / Petter Nielsen; Honest Christopher Kimaro. Cham: Springer Cham, 2019. p. 195-206 (IFIP Advances in Information and Communication Technology; Vol. 551).

Research output: Chapter in Book/Conference proceeding › Chapter › peer-review

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N2 - Home Information and Communication Technologies for Development. Strengthening Southern-Driven Cooperation as a Catalyst for ICT4D Conference paperA Multi-level Perspective on Digital Platform Implementation and Impact: The Case of EasyTaxi in ColombiaJuan Erasmo Gomez-Morantes, Richard Heeks & Richard Duncombe Conference paperFirst Online: 26 April 20192355 Accesses5 Citations1 AltmetricPart of the IFIP Advances in Information and Communication Technology book series (IFIPAICT,volume 551)AbstractGrowth of digital platforms in developing countries has yet to see equivalent growth in research. This paper presents one of the first conceptualised analyses of platform implementation and impact. Using the “multi-level perspective”, it analyses a successful ride-hailing platform: EasyTaxi in Bogotá, Colombia. This was originally a niche innovation but has effected a socio-technical transition to a dominant position within Bogotá’s taxi regime. Speed of transition is explained in terms of tensions within that regime and from wider demographic change, combined with specific utility of the platform to drivers and passengers who faced a prior context of exploitation, mistrust and insecurity. Though the new regime is a hybrid of platform and non-platform features, its impacts can already be seen: datafication, formalisation, and shift in power away from old taxi operating companies and towards passengers and, in particular, towards the platform itself. Alongside case-specific insights, the paper demonstrates the utility of the multi-level perspective as a means to analyse the enactment of digital platforms.

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Gomez-Morantes JE, Heeks R , Duncombe R. A Multi-level Perspective on Digital Platform Implementation and Impact: The Case of EasyTaxi in Colombia. In Nielsen P, Kimaro HC, editors, Information and Communication Technologies for Development. Strengthening Southern-Driven Cooperation as a Catalyst for ICT4D: 15th IFIP WG 9.4 International Conference on Social Implications of Computers in Developing Countries, ICT4D 2019, Dar es Salaam, Tanzania, May 1–3, 2019, Proceedings, Part I. Cham: Springer Cham. 2019. p. 195-206. (IFIP Advances in Information and Communication Technology). Epub 2019 Apr 26. doi: 10.1007/978-3-030-18400-1_16

A Multi-level Perspective on Digital Platform Implementation and Impact: The Case of EasyTaxi in Colombia

Abstract

Publication series

Keywords

UN SDGs

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