A New Theoretical Framework to depict the Managing Marketing Mix Interdependencies for the German Foundry Industry

J Weiland, Daniella Ryding, Gianpaolo Vignali

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	98-112
Journal	International Journal of Management Cases
Volume	17
Issue number	3
Publication status	Published - 2015

Cite this

@article{38fa055d407142feaded646bf4303c0e,

title = "A New Theoretical Framework to depict the Managing Marketing Mix Interdependencies for the German Foundry Industry",

author = "J Weiland and Daniella Ryding and Gianpaolo Vignali",

year = "2015",

language = "English",

volume = "17",

pages = "98--112",

journal = "International Journal of Management Cases",

issn = "1741-6264",

publisher = "Access Press",

number = "3",

}

TY - JOUR

T1 - A New Theoretical Framework to depict the Managing Marketing Mix Interdependencies for the German Foundry Industry

AU - Weiland, J

AU - Ryding, Daniella

AU - Vignali, Gianpaolo

PY - 2015

Y1 - 2015

M3 - Article

SN - 1741-6264

VL - 17

SP - 98

EP - 112

JO - International Journal of Management Cases

JF - International Journal of Management Cases

IS - 3

ER -