A Non - Matrix Approach to Customer Relationship Portfolio Management: A Case Study from the UK Industrial Market Context.

Vishal Talwar, J. Burton, J. Murphy

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	231-255
Number of pages	25
Journal	Journal of Customer Behaviour
Volume	7
Issue number	3
DOIs	https://doi.org/10.1362/147539208X369661
Publication status	Published - 2008

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title = "A Non - Matrix Approach to Customer Relationship Portfolio Management: A Case Study from the UK Industrial Market Context.",

author = "Vishal Talwar and J. Burton and J. Murphy",

year = "2008",

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language = "English",

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pages = "231--255",

journal = "Journal of Customer Behaviour",

issn = "1477-6421",

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T1 - A Non - Matrix Approach to Customer Relationship Portfolio Management: A Case Study from the UK Industrial Market Context.

AU - Talwar, Vishal

AU - Burton, J.

AU - Murphy, J.

PY - 2008

Y1 - 2008

U2 - 10.1362/147539208X369661

DO - 10.1362/147539208X369661

M3 - Article

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VL - 7

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EP - 255

JO - Journal of Customer Behaviour

JF - Journal of Customer Behaviour

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