A Segmentation of Digital Consumers and Its Impact on Purchase Decision-Making Behavior

Sahar Karimi; Nadia Papamichail; C.P. Holland

doi:10.1007/978-3-319-11815-4_80

A Segmentation of Digital Consumers and Its Impact on Purchase Decision-Making Behavior

Sahar Karimi, Nadia Papamichail, C.P. Holland

Research output: Chapter in Book/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference
Editors	Michael W. Obal, Nina Krey, Christian Bushardt
Place of Publication	Cham
Publisher	Springer Nature
Pages	253
Number of pages	1
ISBN (Print)	978-3-319-11815-4
DOIs	https://doi.org/10.1007/978-3-319-11815-4_80
Publication status	Published - 2016

Access to Document

10.1007/978-3-319-11815-4_80

Cite this

Karimi, S., Papamichail, N., & Holland, C. P. (2016). A Segmentation of Digital Consumers and Its Impact on Purchase Decision-Making Behavior. In M. W. Obal, N. Krey, & C. Bushardt (Eds.), Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference (pp. 253). Springer Nature. https://doi.org/10.1007/978-3-319-11815-4_80

Karimi, Sahar ; Papamichail, Nadia ; Holland, C.P. / A Segmentation of Digital Consumers and Its Impact on Purchase Decision-Making Behavior. Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. editor / Michael W. Obal ; Nina Krey ; Christian Bushardt. Cham : Springer Nature, 2016. pp. 253

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Karimi, S, Papamichail, N & Holland, CP 2016, A Segmentation of Digital Consumers and Its Impact on Purchase Decision-Making Behavior. in MW Obal, N Krey & C Bushardt (eds), Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. Springer Nature, Cham, pp. 253. https://doi.org/10.1007/978-3-319-11815-4_80

A Segmentation of Digital Consumers and Its Impact on Purchase Decision-Making Behavior. / Karimi, Sahar; Papamichail, Nadia; Holland, C.P.
Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. ed. / Michael W. Obal; Nina Krey; Christian Bushardt. Cham: Springer Nature, 2016. p. 253.

Research output: Chapter in Book/Conference proceeding › Chapter › peer-review

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Karimi S, Papamichail N, Holland CP. A Segmentation of Digital Consumers and Its Impact on Purchase Decision-Making Behavior. In Obal MW, Krey N, Bushardt C, editors, Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference. Cham: Springer Nature. 2016. p. 253 doi: 10.1007/978-3-319-11815-4_80