Abstract
Special Session Invitation: “Transformative Service Research – A Cutting Edge Area for Marketing Scholars”The Special session aimed at challenging the established theoretical focus and extending the analytical realm of prior service research
| Original language | English |
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| Publication status | Published - 22 Feb 2014 |
| Event | 2014 American Marketing Association (AMA) Winter Marketing Educators’ Conference - Orlando, USA Duration: 1 Jan 1824 → … |
Conference
| Conference | 2014 American Marketing Association (AMA) Winter Marketing Educators’ Conference |
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| City | Orlando, USA |
| Period | 1/01/24 → … |