A trust agent for e-commerce: Looking for clues

Ab Razak Che Hussin; Kathy Keeling; Linda Macaulay; Peter McGoldrick

A trust agent for e-commerce: Looking for clues

Ab Razak Che Hussin, Kathy Keeling, Linda Macaulay, Peter McGoldrick

Research output: Chapter in Book/Conference proceeding › Conference contribution

Abstract

Features of trust or trust attributes are often presented to the consumer by some clues on the homepage. To date, which clue is associated with which trust attributes and the degree of the correlation between clues on the homepage and consumer perceptions towards trust attributes has received little attention. In a study with ninety sites, clues linked to trust attributes were identified and tested against consumer perceptions. The results show that clues correspond to the consumer searching strategy for trust attributes. The clues are used as a basis for developing a Personal Trust Agent (PTA) to assist consumers in assessing the trustworthiness of E-Commerce (EC) websites. © 2005 IEEE.

Original language	English
Title of host publication	Proceedings - 2005 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE-05\|Proc. IEEE Int. Conf. Technol. Comm. Ser.
Pages	286-289
Number of pages	3
Publication status	Published - 2005
Event	2005 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE-05 - Hong Kong Duration: 1 Jul 2005 → … http://dblp.uni-trier.de/db/conf/eee/eee2005.html#NenadicZSG05http://dblp.uni-trier.de/rec/bibtex/conf/eee/NenadicZSG05.xmlhttp://dblp.uni-trier.de/rec/bibtex/conf/eee/NenadicZSG05

Conference

Conference	2005 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE-05
City	Hong Kong
Period	1/07/05 → …
Internet address	http://dblp.uni-trier.de/db/conf/eee/eee2005.html#NenadicZSG05http://dblp.uni-trier.de/rec/bibtex/conf/eee/NenadicZSG05.xmlhttp://dblp.uni-trier.de/rec/bibtex/conf/eee/NenadicZSG05

Cite this

@inproceedings{d20044221f8a410a8a3bdc94dd64cf31,

title = "A trust agent for e-commerce: Looking for clues",

abstract = "Features of trust or trust attributes are often presented to the consumer by some clues on the homepage. To date, which clue is associated with which trust attributes and the degree of the correlation between clues on the homepage and consumer perceptions towards trust attributes has received little attention. In a study with ninety sites, clues linked to trust attributes were identified and tested against consumer perceptions. The results show that clues correspond to the consumer searching strategy for trust attributes. The clues are used as a basis for developing a Personal Trust Agent (PTA) to assist consumers in assessing the trustworthiness of E-Commerce (EC) websites. {\textcopyright} 2005 IEEE.",

author = "Hussin, \{Ab Razak Che\} and Kathy Keeling and Linda Macaulay and Peter McGoldrick",

year = "2005",

language = "English",

isbn = "0769522742",

pages = "286--289",

booktitle = "Proceedings - 2005 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE-05|Proc. IEEE Int. Conf. Technol. Comm. Ser.",

note = "2005 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE-05 ; Conference date: 01-07-2005",

url = "http://dblp.uni-trier.de/db/conf/eee/eee2005.html\#NenadicZSG05http://dblp.uni-trier.de/rec/bibtex/conf/eee/NenadicZSG05.xmlhttp://dblp.uni-trier.de/rec/bibtex/conf/eee/NenadicZSG05",

}

Hussin, ARC, Keeling, K, Macaulay, L & McGoldrick, P 2005, A trust agent for e-commerce: Looking for clues. in Proceedings - 2005 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE-05|Proc. IEEE Int. Conf. Technol. Comm. Ser.. pp. 286-289, 2005 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE-05, Hong Kong, 1/07/05.

TY - GEN

T1 - A trust agent for e-commerce: Looking for clues

AU - Hussin, Ab Razak Che

AU - Keeling, Kathy

AU - Macaulay, Linda

AU - McGoldrick, Peter

PY - 2005

Y1 - 2005

N2 - Features of trust or trust attributes are often presented to the consumer by some clues on the homepage. To date, which clue is associated with which trust attributes and the degree of the correlation between clues on the homepage and consumer perceptions towards trust attributes has received little attention. In a study with ninety sites, clues linked to trust attributes were identified and tested against consumer perceptions. The results show that clues correspond to the consumer searching strategy for trust attributes. The clues are used as a basis for developing a Personal Trust Agent (PTA) to assist consumers in assessing the trustworthiness of E-Commerce (EC) websites. © 2005 IEEE.

AB - Features of trust or trust attributes are often presented to the consumer by some clues on the homepage. To date, which clue is associated with which trust attributes and the degree of the correlation between clues on the homepage and consumer perceptions towards trust attributes has received little attention. In a study with ninety sites, clues linked to trust attributes were identified and tested against consumer perceptions. The results show that clues correspond to the consumer searching strategy for trust attributes. The clues are used as a basis for developing a Personal Trust Agent (PTA) to assist consumers in assessing the trustworthiness of E-Commerce (EC) websites. © 2005 IEEE.

UR - https://www.scopus.com/pages/publications/30944466297

M3 - Conference contribution

SN - 0769522742

SP - 286

EP - 289

BT - Proceedings - 2005 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE-05|Proc. IEEE Int. Conf. Technol. Comm. Ser.

T2 - 2005 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE-05

Y2 - 1 July 2005

ER -

A trust agent for e-commerce: Looking for clues

Abstract

Conference

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