A typology of Barriers to Pro-Environmental Behaviors: Evidence from a Three Country Study

Peter McGoldrick, Bodo B Schlegelmilch, Daniel Hampson, V Gruber, T Newholm

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationMarketing Challenges in a Turbulent Business Environment
Pages347-347
DOIs
Publication statusPublished - Aug 2014
EventWorld Marketing Congress, Lima Peru -
Duration: 5 Aug 20149 Aug 2014

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science (DMSPAMS)
PublisherSpringer

Conference

ConferenceWorld Marketing Congress, Lima Peru
Period5/08/149/08/14

Keywords

  • Pro-Environmental Behaviors; Reactance; Resistance

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