A Typology of the Benefits Offered by Successful Service Brands

J. Burton; C J. Easingwood

A Typology of the Benefits Offered by Successful Service Brands

J. Burton, C J. Easingwood

MSM Marketing

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	European Institute of Retailing and Consumer Services 10th International Conference on Recent Advances in Retailing and Services Science, Oregon, USA
Publication status	Published - Aug 2003

Cite this

@inproceedings{bcd48157bdd4496ba4c7ee609c087855,

title = "A Typology of the Benefits Offered by Successful Service Brands",

author = "J. Burton and Easingwood, \{C J.\}",

year = "2003",

month = aug,

language = "English",

booktitle = "European Institute of Retailing and Consumer Services 10th International Conference on Recent Advances in Retailing and Services Science, Oregon, USA",

}