A value-oriented exploration into the impact of congruence between global consumer brand image and consumers' self-image on purchase intention in cross-cultural contexts

Longfei Li; Nitin Sanghavi; Claudio De Mattos

A value-oriented exploration into the impact of congruence between global consumer brand image and consumers' self-image on purchase intention in cross-cultural contexts

Longfei Li, Nitin Sanghavi, Claudio De Mattos

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Place of Publication	Dublin, Ireland.
Publication status	Published - 31 Aug 2011
Event	14th Annual Irish Academy of Management Conference - Dublin, Ireland. Duration: 31 Aug 2011 → 2 Sept 2011

Conference

Conference	14th Annual Irish Academy of Management Conference
City	Dublin, Ireland.
Period	31/08/11 → 2/09/11

Keywords

Value
Self-congruity
Image Congruence
Global Consumer Brand
Brand Image
Self-Image
Consumer Culture
National Culture
General Values

Cite this

@inproceedings{02da7d2a4c9c4feeb2761a9fff4d6777,

title = "A value-oriented exploration into the impact of congruence between global consumer brand image and consumers' self-image on purchase intention in cross-cultural contexts",

keywords = "Value, Self-congruity, Image Congruence, Global Consumer Brand, Brand Image, Self-Image, Consumer Culture, National Culture, General Values",

author = "Longfei Li and Nitin Sanghavi and {De Mattos}, Claudio",

year = "2011",

month = aug,

day = "31",

language = "English",

booktitle = "host publication",

note = "14th Annual Irish Academy of Management Conference ; Conference date: 31-08-2011 Through 02-09-2011",

}

TY - GEN

T1 - A value-oriented exploration into the impact of congruence between global consumer brand image and consumers' self-image on purchase intention in cross-cultural contexts

AU - Li, Longfei

AU - Sanghavi, Nitin

AU - De Mattos, Claudio

PY - 2011/8/31

Y1 - 2011/8/31

KW - Value

KW - Self-congruity

KW - Image Congruence

KW - Global Consumer Brand

KW - Brand Image

KW - Self-Image

KW - Consumer Culture

KW - National Culture

KW - General Values

M3 - Conference contribution

BT - host publication

CY - Dublin, Ireland.

T2 - 14th Annual Irish Academy of Management Conference

Y2 - 31 August 2011 through 2 September 2011

ER -