Abstract
This study addresses (non)acceptance by individuals of mobile
applications (apps) for health self-management (e.g., apps for running).
Regulatory Focus Theory (RFT) and Regulatory Fit (RF) principles are used to
facilitate understanding of acceptance of such apps within a goal pursuit process.
First, RFT was deployed to position different apps as strategies aligned with
promotion/prevention goal orientation (supporting pursuit of
achievement/safety). The Promotion-Prevention (PM-PV) scale was developed
to allow differentiation between such apps. Second, through experimentation it
was established that RF principles can be used to understand m-health adoption
where promotion/prevention oriented apps can be (mis)matched to individuals’
congruent goal orientation (promotion/prevention). The experiment was a first
study confirming fit effects resulting from product antecedents in combination
with a chronic (individual long-term) goal orientation; this condition was
necessary to understand m-health tools adoption in “real-life” situations.
Implications for healthcare practitioners are outlined.
applications (apps) for health self-management (e.g., apps for running).
Regulatory Focus Theory (RFT) and Regulatory Fit (RF) principles are used to
facilitate understanding of acceptance of such apps within a goal pursuit process.
First, RFT was deployed to position different apps as strategies aligned with
promotion/prevention goal orientation (supporting pursuit of
achievement/safety). The Promotion-Prevention (PM-PV) scale was developed
to allow differentiation between such apps. Second, through experimentation it
was established that RF principles can be used to understand m-health adoption
where promotion/prevention oriented apps can be (mis)matched to individuals’
congruent goal orientation (promotion/prevention). The experiment was a first
study confirming fit effects resulting from product antecedents in combination
with a chronic (individual long-term) goal orientation; this condition was
necessary to understand m-health tools adoption in “real-life” situations.
Implications for healthcare practitioners are outlined.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 1st International Workshop on Personalisation and Adaptation in Technology for Health (PATH 2015). 23rd conference on User Modeling, Adaptation and Personalization, CEURWS (2015) |
| Publisher | RWTH Aachen University |
| Publication status | Published - 2015 |
Keywords
- health promotion, regulatory fit, mobile apps