Acceptance of Mobile Apps for Health Self-management: Regulatory Fit Perspective

Marzena Nieroda, Kathleen Keeling, Debbie Isobel Keeling

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

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This study addresses (non)acceptance by individuals of mobile
applications (apps) for health self-management (e.g., apps for running).
Regulatory Focus Theory (RFT) and Regulatory Fit (RF) principles are used to
facilitate understanding of acceptance of such apps within a goal pursuit process.
First, RFT was deployed to position different apps as strategies aligned with
promotion/prevention goal orientation (supporting pursuit of
achievement/safety). The Promotion-Prevention (PM-PV) scale was developed
to allow differentiation between such apps. Second, through experimentation it
was established that RF principles can be used to understand m-health adoption
where promotion/prevention oriented apps can be (mis)matched to individuals’
congruent goal orientation (promotion/prevention). The experiment was a first
study confirming fit effects resulting from product antecedents in combination
with a chronic (individual long-term) goal orientation; this condition was
necessary to understand m-health tools adoption in “real-life” situations.
Implications for healthcare practitioners are outlined.
Original languageEnglish
Title of host publicationProceedings of the 1st International Workshop on Personalisation and Adaptation in Technology for Health (PATH 2015). 23rd conference on User Modeling, Adaptation and Personalization, CEURWS (2015)
PublisherRWTH Aachen University
Publication statusPublished - 2015


  • health promotion, regulatory fit, mobile apps


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