Adaptive spending patterns in an economic crisis: learning lessons from recessions

Daniel Hampson, Peter McGoldrick

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2011
EventAcademy of Marketing Sciences Annual Conference - Coral Gables, FL.
Duration: 1 Jan 1824 → …

Conference

ConferenceAcademy of Marketing Sciences Annual Conference
CityCoral Gables, FL.
Period1/01/24 → …

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