Addressing a product management's orphan:  How to externally implement product eliminations in a B2B setting

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	56-73
Journal	Industrial Marketing Management
Volume	68
Publication status	Published - 2018

Access to Document

@article{87e6de4331a54eaeb2f157c50661ed49,

title = "Addressing a product management's orphan: How to externally implement product eliminations in a B2B setting",

author = "Christian Homburg and Jana-Kristin Prigge and Andreas Furst",

year = "2018",

language = "English",

volume = "68",

pages = "56--73",

journal = "Industrial Marketing Management",

issn = "0019-8501",

publisher = "Elsevier BV",

}