Adopting neural net methodology for literature mapping and the generation of research ideas: An example at the interface of entrepreneurship, ICT, and economic development

Noemi Sinkovics, Ruey-Jer 'Bryan' Jean (Editor), Jyh-Shen Chiou (Editor), Shaoming Zou (Editor)

Research output: Chapter in Book/Conference proceedingChapter

Abstract

The present chapter demonstrates how the use of neural network software such as CATPACIITM can aid researchers to map a vast amount of literature in order to identify emerging and established research trends. Furthermore, the use of this methodology allows for the generation of research ideas. This is particularly relevant in view of the substantially increasing number of global scholarly contributions. The utilization of the methodology is exemplified at the intersection of literature bodies in entrepreneurship, information and communication technologies (ICT), and economic development.
Original languageEnglish
Title of host publicationInternational Marketing in Rapidly Changing Environments
Place of PublicationBingley, England
PublisherEmerald Publishing Limited
Pages103-123
Volume24
ISBN (Print)1474-7979
DOIs
Publication statusPublished - 2013

Publication series

NameAdvances in International Marketing
PublisherEmerald Group Publishing Limited

Keywords

  • information and communication technologies (ICT)
  • economic development
  • entrepreneurship
  • international business
  • bibliography
  • CATPAC
  • neural net analysis

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