Adoption of Digital Technology in Corporate R&D Context

Chao Li; Nikolay Mehandjiev; Andrew James; Azar Shahgholian; Joseph Lampel; Matthew Allen

doi:10.1007/978-3-030-44322-1_41

Adoption of Digital Technology in Corporate R&D Context

Chao Li, Nikolay Mehandjiev^*, Andrew James, Azar Shahgholian, Joseph Lampel, Matthew Allen

^*Corresponding author for this work

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Abstract

Achieving tangible benefits from digitalization often requires changes in processes, culture and reward systems. This need is especially acute in research and development, yet the attitudes and skills of R&D staff may impede their use of automation. We examine the ongoing digitalization of R&D activities at Unilever. Using thematic analysis, we analyze in-depth interviews to uncover attitudes towards, and experiences with, digitalization of R&D using robots. We build on these findings and conduct sequence analysis to extract a number of within-interview sequential associations between themes. These associations have been mapped onto patterns aligned with four established models of digitalization and IT adoption: the Technology Acceptance Model, Resistance to Change, Task Technology Fit and Process Virtualization.

Original language	English
Title of host publication	Information Systems
Subtitle of host publication	16th European, Mediterranean, and Middle Eastern Conference, EMCIS 2019, Dubai, United Arab Emirates, December 9–10, 2019, Proceedings
Editors	Marinos Themistocleous, Maria Papadaki
Place of Publication	Cham
Publisher	Springer Cham
Pages	551–566
Number of pages	16
ISBN (Electronic)	9783030443221
ISBN (Print)	9783030443214
DOIs	https://doi.org/10.1007/978-3-030-44322-1_41
Publication status	Published - 18 Apr 2020
Event	16th European, Mediterranean & Middle Eastern Conference on Information Systems - Dubai, UAE, Dubai, United Arab Emirates Duration: 9 Dec 2019 → 10 Dec 2019 http://emcis.eu/

Publication series

Name	Lecture Notes in Business Information Processing
Publisher	Springer
Volume	381
ISSN (Print)	1865-1348
ISSN (Electronic)	1865-1356

Conference

Conference	16th European, Mediterranean & Middle Eastern Conference on Information Systems
Abbreviated title	EMCIS
Country/Territory	United Arab Emirates
City	Dubai
Period	9/12/19 → 10/12/19
Internet address	http://emcis.eu/

Keywords

digitalization uptake
R&D automation

Access to Document

10.1007/978-3-030-44322-1_41

Cite this

Li, C., Mehandjiev, N., James, A., Shahgholian, A., Lampel, J., & Allen, M. (2020). Adoption of Digital Technology in Corporate R&D Context. In M. Themistocleous, & M. Papadaki (Eds.), Information Systems: 16th European, Mediterranean, and Middle Eastern Conference, EMCIS 2019, Dubai, United Arab Emirates, December 9–10, 2019, Proceedings (pp. 551–566). (Lecture Notes in Business Information Processing; Vol. 381). Springer Cham. https://doi.org/10.1007/978-3-030-44322-1_41

Li, Chao ; Mehandjiev, Nikolay ; James, Andrew et al. / Adoption of Digital Technology in Corporate R&D Context. Information Systems: 16th European, Mediterranean, and Middle Eastern Conference, EMCIS 2019, Dubai, United Arab Emirates, December 9–10, 2019, Proceedings. editor / Marinos Themistocleous ; Maria Papadaki. Cham : Springer Cham, 2020. pp. 551–566 (Lecture Notes in Business Information Processing).

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title = "Adoption of Digital Technology in Corporate R&D Context",

abstract = "Achieving tangible benefits from digitalization often requires changes in processes, culture and reward systems. This need is especially acute in research and development, yet the attitudes and skills of R&D staff may impede their use of automation. We examine the ongoing digitalization of R&D activities at Unilever. Using thematic analysis, we analyze in-depth interviews to uncover attitudes towards, and experiences with, digitalization of R&D using robots. We build on these findings and conduct sequence analysis to extract a number of within-interview sequential associations between themes. These associations have been mapped onto patterns aligned with four established models of digitalization and IT adoption: the Technology Acceptance Model, Resistance to Change, Task Technology Fit and Process Virtualization.",

keywords = "digitalization uptake, R&D automation",

author = "Chao Li and Nikolay Mehandjiev and Andrew James and Azar Shahgholian and Joseph Lampel and Matthew Allen",

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language = "English",

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editor = "Marinos Themistocleous and Maria Papadaki",

booktitle = "Information Systems",

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Li, C, Mehandjiev, N , James, A , Shahgholian, A , Lampel, J & Allen, M 2020, Adoption of Digital Technology in Corporate R&D Context. in M Themistocleous & M Papadaki (eds), Information Systems: 16th European, Mediterranean, and Middle Eastern Conference, EMCIS 2019, Dubai, United Arab Emirates, December 9–10, 2019, Proceedings. Lecture Notes in Business Information Processing, vol. 381, Springer Cham, Cham, pp. 551–566, 16th European, Mediterranean & Middle Eastern Conference on Information Systems, Dubai, United Arab Emirates, 9/12/19. https://doi.org/10.1007/978-3-030-44322-1_41

Adoption of Digital Technology in Corporate R&D Context. / Li, Chao; Mehandjiev, Nikolay ; James, Andrew et al.
Information Systems: 16th European, Mediterranean, and Middle Eastern Conference, EMCIS 2019, Dubai, United Arab Emirates, December 9–10, 2019, Proceedings. ed. / Marinos Themistocleous; Maria Papadaki. Cham: Springer Cham, 2020. p. 551–566 (Lecture Notes in Business Information Processing; Vol. 381).

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

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T1 - Adoption of Digital Technology in Corporate R&D Context

AU - Li, Chao

AU - Mehandjiev, Nikolay

AU - James, Andrew

AU - Shahgholian, Azar

AU - Lampel, Joseph

AU - Allen, Matthew

PY - 2020/4/18

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N2 - Achieving tangible benefits from digitalization often requires changes in processes, culture and reward systems. This need is especially acute in research and development, yet the attitudes and skills of R&D staff may impede their use of automation. We examine the ongoing digitalization of R&D activities at Unilever. Using thematic analysis, we analyze in-depth interviews to uncover attitudes towards, and experiences with, digitalization of R&D using robots. We build on these findings and conduct sequence analysis to extract a number of within-interview sequential associations between themes. These associations have been mapped onto patterns aligned with four established models of digitalization and IT adoption: the Technology Acceptance Model, Resistance to Change, Task Technology Fit and Process Virtualization.

AB - Achieving tangible benefits from digitalization often requires changes in processes, culture and reward systems. This need is especially acute in research and development, yet the attitudes and skills of R&D staff may impede their use of automation. We examine the ongoing digitalization of R&D activities at Unilever. Using thematic analysis, we analyze in-depth interviews to uncover attitudes towards, and experiences with, digitalization of R&D using robots. We build on these findings and conduct sequence analysis to extract a number of within-interview sequential associations between themes. These associations have been mapped onto patterns aligned with four established models of digitalization and IT adoption: the Technology Acceptance Model, Resistance to Change, Task Technology Fit and Process Virtualization.

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KW - R&D automation

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A2 - Papadaki, Maria

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Li C, Mehandjiev N , James A , Shahgholian A , Lampel J, Allen M. Adoption of Digital Technology in Corporate R&D Context. In Themistocleous M, Papadaki M, editors, Information Systems: 16th European, Mediterranean, and Middle Eastern Conference, EMCIS 2019, Dubai, United Arab Emirates, December 9–10, 2019, Proceedings. Cham: Springer Cham. 2020. p. 551–566. (Lecture Notes in Business Information Processing). doi: 10.1007/978-3-030-44322-1_41

Adoption of Digital Technology in Corporate R&D Context

Abstract

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Conference

Keywords

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