Alfred Dunhill Ltd: reconciling tradition and innovation in product and brand management

J Byrom, K Lehman, G Armstrong (Editor), P Kotler (Editor), M Harker (Editor), R Brennan (Editor)

Research output: Chapter in Book/Conference proceeding › Chapter

Original language	English
Title of host publication	Marketing: An Introduction
Place of Publication	London
Publisher	Financial Times Prentice Hall
Pages	228-230
Edition	1
Publication status	Published - 2009

Cite this

@inbook{5385292b40664b8da9ad2f7fbfcb8012,

title = "Alfred Dunhill Ltd: reconciling tradition and innovation in product and brand management",

author = "J Byrom and K Lehman and G Armstrong and P Kotler and M Harker and R Brennan",

year = "2009",

language = "English",

pages = "228--230",

booktitle = "Marketing: An Introduction",

publisher = "Financial Times Prentice Hall",

address = "United Kingdom",

edition = "1",

}