Abstract
This chapter problematizes the view of algorithms as a technical concept, and suggests instead approaching them from a sociocultural perspective. I will argue that, far from being a concern for only software engineers or programmers, algorithms are a collaborative enterprise that involves multiple actors, including CEOs, content labelers, and ordinary users. This chapter thus calls for a study of algorithms as they are implemented in real-life scenarios, so as to counter the tendency to decontextualize, dislocate, and universalize algorithms as a form of impartial and objective knowledge about human society. Using the case of sexuality on three digital platforms, namely Douyin/TikTok, Aloha, and Twitter, I illustrate the complex algorithmic configurations of sexuality through the prisms of sexual identity, sociality, and affordances. It is argued that, while algorithms provide spaces for sexual expression and identification, they also (re)produce hierarchies in social and sexual networking, as they are categorized into biased clusters of interest and taste. In addition, the chapter offers tools for studying algorithmic systems as sociocultural phenomena. It includes a step-by-step guide to algorithmic ethnography, along with a qualitative method for repurposing recommendation algorithms into data sampling, that I refer to as the digital snowball method.
Original language | English |
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Title of host publication | The SAGE Handbook of Digital Society |
Editors | William Housley, Adam Edwards, Roser Beneito-Montagut, Richard Fitzgerald |
Place of Publication | London |
Publisher | Sage Publications Ltd |
Chapter | 16 |
Pages | 281-297 |
Number of pages | 17 |
ISBN (Electronic) | 9781529783193 |
ISBN (Print) | 9781526498779 |
DOIs | |
Publication status | Published - 25 Jan 2023 |
Keywords
- algorithm
- algorithmic ethnography
- digital snowball method
- sexuality
- Douyin
- dating app