Always look on the Bright Side: A research agenda for the exploitation of customer compliments

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	18th International Colloquium on Relationship Marketing
Editors	Moira Clark
Publication status	Published - 27 Sept 2010
Event	18th International Colloquium on Relationship Marketing - Henley Business School, September 27th-29th, 2010. Duration: 27 Jan 2011 → 29 Jan 2011

Conference	18th International Colloquium on Relationship Marketing
City	Henley Business School, September 27th-29th, 2010.
Period	27/01/11 → 29/01/11

Cite this

@inproceedings{2f17ed2a8da94c498865e32b6d5ae09d,

title = "Always look on the Bright Side: A research agenda for the exploitation of customer compliments",

author = "Jamie Burton and Thorsten Gruber",

year = "2010",

month = sep,

day = "27",

language = "English",

editor = "Moira Clark",

booktitle = "18th International Colloquium on Relationship Marketing",

note = "18th International Colloquium on Relationship Marketing ; Conference date: 27-01-2011 Through 29-01-2011",

}

TY - GEN

T1 - Always look on the Bright Side: A research agenda for the exploitation of customer compliments

AU - Burton, Jamie

AU - Gruber, Thorsten

PY - 2010/9/27

Y1 - 2010/9/27

M3 - Conference contribution

BT - 18th International Colloquium on Relationship Marketing

A2 - Clark, Moira

T2 - 18th International Colloquium on Relationship Marketing

Y2 - 27 January 2011 through 29 January 2011

ER -