An assessment of the measurement of performance in international business research

G. Tomas M Hult, David J. Ketchen, David A. Griffith, Brian R. Chabowski, Mary K. Hamman, Bernadine Johnson Dykes, Wesley A. Pollitte, S. Tamer Cavusgil

Research output: Contribution to journalArticlepeer-review

Abstract

A sizeable body of international business (IB) research is devoted to building knowledge about the determinants of organizational performance. A key precursor to accurately diagnosing why some organizations succeed in the international marketplace while others struggle is operationalizing performance appropriately. Yet, to date, no systematic investigation has considered how well IB research measures performance. We examine the measurement of performance in 96 articles published in the Academy of Management Journal, Administrative Science Quarterly, Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, Management Science, Organization Science, and the Strategic Management Journal between 1995 and 2005. The findings reveal that most studies do not measure performance in a manner that captures the multifaceted nature of the construct. We describe the implications of these results, and offer suggestions for improving future practice. © 2008 Academy of International Business.
Original languageEnglish
Pages (from-to)1064-1080
Number of pages16
JournalJournal of International Business Studies
Volume39
Issue number6
DOIs
Publication statusPublished - Sept 2008

Keywords

  • Financial performance
  • Operational performance
  • Overall effectiveness performance
  • Performance measurement

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