| Original language | English |
|---|---|
| Pages (from-to) | 6-25 |
| Journal | Sport, Business and Management: An International Journal |
| Volume | 4 |
| Issue number | 1 |
| Publication status | Published - 2014 |
An empirical assessment of factors affecting the brand-building effectiveness of sponsorship
Leah Donlan
Research output: Contribution to journal › Article › peer-review
3095
Downloads
(Pure)