An Evaluation of Alternative Laddering Techniques in Qualitative Research - Based on a Study of German, British and American iPod-Users

Thorsten Gruber, Alexander Reppel, Isabelle Szmigin, Roediger Voss

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	5th Customer Research Academy Workshop Conference (CRAWS)
Place of Publication	Manchester, UK
Publication status	Published - 2006
Event	5th Customer Research Academy Workshop Conference (CRAWS) - Manchester, UK Duration: 1 Jan 1824 → …

Conference	5th Customer Research Academy Workshop Conference (CRAWS)
City	Manchester, UK
Period	1/01/24 → …

Cite this

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title = "An Evaluation of Alternative Laddering Techniques in Qualitative Research - Based on a Study of German, British and American iPod-Users",

author = "Thorsten Gruber and Alexander Reppel and Isabelle Szmigin and Roediger Voss",

year = "2006",

language = "English",

isbn = "1 86115 127 6",

booktitle = "5th Customer Research Academy Workshop Conference (CRAWS)",

note = "5th Customer Research Academy Workshop Conference (CRAWS) ; Conference date: 01-01-1824",

}

An Evaluation of Alternative Laddering Techniques in Qualitative Research - Based on a Study of German, British and American iPod-Users. / Gruber, Thorsten; Reppel, Alexander; Szmigin, Isabelle et al.
5th Customer Research Academy Workshop Conference (CRAWS). Manchester, UK, 2006.

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - An Evaluation of Alternative Laddering Techniques in Qualitative Research - Based on a Study of German, British and American iPod-Users

AU - Gruber, Thorsten

AU - Reppel, Alexander

AU - Szmigin, Isabelle

AU - Voss, Roediger

PY - 2006

Y1 - 2006

M3 - Conference contribution

SN - 1 86115 127 6

BT - 5th Customer Research Academy Workshop Conference (CRAWS)

CY - Manchester, UK

T2 - 5th Customer Research Academy Workshop Conference (CRAWS)

Y2 - 1 January 1824

ER -