An exploratory study of luxury fashion brand handbag consumers: Does it pay to be good to animals?

Jikyeong Kang

Research output: Chapter in Book/Conference proceeding › Conference contribution

Original language	English
Title of host publication	host publication
Publication status	Published - Jul 2012
Event	Proceedings of 2012 Global Marketing Conference. Seoul. - Duration: 19 Jul 2012 → 21 Jul 2012

Conference	Proceedings of 2012 Global Marketing Conference. Seoul.
Period	19/07/12 → 21/07/12

Cite this

@inproceedings{4280762e9a0e42d18d28f1d9315f1302,

title = "An exploratory study of luxury fashion brand handbag consumers: Does it pay to be good to animals?",

author = "Jikyeong Kang",

year = "2012",

month = jul,

language = "English",

booktitle = "host publication",

note = "Proceedings of 2012 Global Marketing Conference. Seoul. ; Conference date: 19-07-2012 Through 21-07-2012",

}