An exploratory study of luxury fashion brand handbag consumers: Does it pay to be good to animals?

Jikyeong Kang

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Original languageEnglish
    Title of host publicationhost publication
    Publication statusPublished - Jul 2012
    EventProceedings of 2012 Global Marketing Conference. Seoul. -
    Duration: 19 Jul 201221 Jul 2012

    Conference

    ConferenceProceedings of 2012 Global Marketing Conference. Seoul.
    Period19/07/1221/07/12

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