An innovative investigation of the congruence of global consumer brand image and consumers’ self-image in the retailing industry: a cross-cultural perspective

L. Li; Nitin Sanghavi; C. De Mattos

An innovative investigation of the congruence of global consumer brand image and consumers’ self-image in the retailing industry: a cross-cultural perspective

L. Li, Nitin Sanghavi, C. De Mattos

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publisher	Society for Global Business and Economic Development
Publication status	Published - Jun 2010
Event	Third Research Symposium - Society for Global Business and Economic Development - Barcelona, Spain Duration: 17 Jun 2010 → 19 Jun 2010

Conference

Conference	Third Research Symposium - Society for Global Business and Economic Development
Abbreviated title	SGBED
City	Barcelona, Spain
Period	17/06/10 → 19/06/10

Keywords

Image congruence
self-concept
global consumer brand
self-image
culture
brand image
self-congruity

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Cite this

@inproceedings{1301d1d87767470299f95a23e5a5440d,

title = "An innovative investigation of the congruence of global consumer brand image and consumers{\textquoteright} self-image in the retailing industry: a cross-cultural perspective",

keywords = "Image congruence, self-concept, global consumer brand, self-image, culture, brand image, self-congruity",

author = "L. Li and Nitin Sanghavi and {De Mattos}, C.",

year = "2010",

month = jun,

language = "English",

booktitle = "host publication",

publisher = "Society for Global Business and Economic Development",

address = "Not specified",

note = "Third Research Symposium - Society for Global Business and Economic Development, SGBED ; Conference date: 17-06-2010 Through 19-06-2010",

}

Li, L, Sanghavi, N & De Mattos, C 2010, An innovative investigation of the congruence of global consumer brand image and consumers’ self-image in the retailing industry: a cross-cultural perspective. in host publication. Society for Global Business and Economic Development, Third Research Symposium - Society for Global Business and Economic Development, Barcelona, Spain, 17/06/10.

An innovative investigation of the congruence of global consumer brand image and consumers’ self-image in the retailing industry: a cross-cultural perspective. / Li, L.; Sanghavi, Nitin; De Mattos, C.
host publication. Society for Global Business and Economic Development, 2010.

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - An innovative investigation of the congruence of global consumer brand image and consumers’ self-image in the retailing industry: a cross-cultural perspective

AU - Li, L.

AU - Sanghavi, Nitin

AU - De Mattos, C.

PY - 2010/6

Y1 - 2010/6

KW - Image congruence

KW - self-concept

KW - global consumer brand

KW - self-image

KW - culture

KW - brand image

KW - self-congruity

M3 - Conference contribution

BT - host publication

PB - Society for Global Business and Economic Development

T2 - Third Research Symposium - Society for Global Business and Economic Development

Y2 - 17 June 2010 through 19 June 2010

ER -