An internalization perspective on subsidiaries’ reputation and its impact on subsidiaries’ marketing advantage: The moderating roles of resources and autonomy

Peter Buckley, Destan Kandemir, Steven Y. H. Liu, Esra F. Gençtürk

Research output: Contribution to journal › Article › peer-review

Fingerprint

Dive into the research topics of 'An internalization perspective on subsidiaries’ reputation and its impact on subsidiaries’ marketing advantage: The moderating roles of resources and autonomy'. Together they form a unique fingerprint.

Social Sciences