An international case study of cultural diversity and the role of stakeholders in the establishment of a European/Indonesian joint venture in the aerospace industry

Helen Perks, Michael Sanderson

Research output: Contribution to journalArticlepeer-review

Abstract

Investigates the planning, negotiation and setting up of a joint venture company (JVC) in Indonesia between a British multinational corporation, an Indonesian state-owned company and an Indonesian private company. It explores the influence of cultural diversity on this process, the role of stakeholders and the management of their interest and power. The paper is organised around an analytical framework for such considerations and proposes a phased approach to the critical preparatory stage of jointventure based collaboration in SE Asia.
Original languageEnglish
Pages (from-to)276-290
Number of pages14
JournalJournal of Business and Industrial Marketing
Volume15
Issue number4
Publication statusPublished - 2000

Keywords

  • Aerospace industry
  • Globalization
  • International business
  • Joint ventures
  • Multinationals

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