Abstract
Investigates the planning, negotiation and setting up of a joint venture company (JVC) in Indonesia between a British multinational corporation, an Indonesian state-owned company and an Indonesian private company. It explores the influence of cultural diversity on this process, the role of stakeholders and the management of their interest and power. The paper is organised around an analytical framework for such considerations and proposes a phased approach to the critical preparatory stage of jointventure based collaboration in SE Asia.
Original language | English |
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Pages (from-to) | 276-290 |
Number of pages | 14 |
Journal | Journal of Business and Industrial Marketing |
Volume | 15 |
Issue number | 4 |
Publication status | Published - 2000 |
Keywords
- Aerospace industry
- Globalization
- International business
- Joint ventures
- Multinationals