An Investigation into the Relationship between Political Activity Levels and Political Marketing Orientation

Stephan C. Henneberg, Robert Ormrod

Research output: Chapter in Book/Conference proceeding › Chapter

Cite this

@inbook{bb603f1354ac499999d7a889ecdee49f,

title = "An Investigation into the Relationship between Political Activity Levels and Political Marketing Orientation",

author = "Henneberg, {Stephan C.} and Robert Ormrod",

year = "2011",

language = "English",

booktitle = "Political Marketing",

publisher = "Sage Publications Ltd",

address = "United Kingdom",

}