@inproceedings{6c91323b3c474ba394b9c1cd44e9df03,
title = "An Investigation of the Image Congruence of Global Consumer Brands and Consumers{\textquoteright} Self-image: A Cross-cultural Perspective",
keywords = "Image Congruence, Brand Image, Self-image, Self-concept, Self-congruity, Global Consumer Brands, Culture",
author = "{De Mattos}, C. and N. Sanghavi and Longfei Li",
year = "2011",
month = jul,
day = "21",
language = "English",
pages = "1366--1375",
booktitle = "Proceedings of the 12th International Conference on Global Business and Economic Development",
publisher = "Society for Global Business and Economic Development",
address = "Not specified",
note = "12th International Conference on Global Business and Economic Development , SGBED ; Conference date: 21-07-2011 Through 23-07-2011",
}