Analysing Consumers’ Emotional Response to Christmas Fashion TV Advertising: A three year longitudinal study

Helen Mccormick, Joanna Cartwright

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationhost publication
    Publication statusPublished - Dec 2014
    Event2nd International Colloquium on Global Design and Marketing - UK Nottingham Trent
    Duration: 1 Jan 1824 → …

    Conference

    Conference2nd International Colloquium on Global Design and Marketing
    CityUK Nottingham Trent
    Period1/01/24 → …

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