Analysing consumer’s emotional response to Christmas fashion TV advertising: A three year longitudinal study

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publication status	Published - Dec 2014
Event	2nd International Colloquium on Design, Branding and Marketing (ICDBM) - Nottingham Trent university Duration: 9 Dec 2014 → 10 Dec 2014

Conference	2nd International Colloquium on Design, Branding and Marketing (ICDBM)
City	Nottingham Trent university
Period	9/12/14 → 10/12/14

Cite this

@inproceedings{3a1a90647788424d841efda4a0430ce6,

title = "Analysing consumer{\textquoteright}s emotional response to Christmas fashion TV advertising: A three year longitudinal study",

author = "Jo Cartwright and Helen Mccormick",

year = "2014",

month = dec,

language = "English",

booktitle = "host publication",

note = "2nd International Colloquium on Design, Branding and Marketing (ICDBM) ; Conference date: 09-12-2014 Through 10-12-2014",

}

TY - GEN

T1 - Analysing consumer’s emotional response to Christmas fashion TV advertising: A three year longitudinal study

AU - Cartwright, Jo

AU - Mccormick, Helen

PY - 2014/12

Y1 - 2014/12

M3 - Conference contribution

BT - host publication

T2 - 2nd International Colloquium on Design, Branding and Marketing (ICDBM)

Y2 - 9 December 2014 through 10 December 2014

ER -