Antecedents of primary store disloyalty in a stagnant market

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publication status	Published - Aug 2012
Event	American Marketing Association’s Summer Marketing Educators Conference - Chicago, Illinois Duration: 16 Aug 2012 → 19 Aug 2012

Conference	American Marketing Association’s Summer Marketing Educators Conference
City	Chicago, Illinois
Period	16/08/12 → 19/08/12

Cite this

@inproceedings{8f7c596fecab41ca8f7a97df802fc92c,

title = "Antecedents of primary store disloyalty in a stagnant market",

author = "P.J. McGoldrick and D.P. Hampson",

year = "2012",

month = aug,

language = "English",

booktitle = "host publication",

note = "American Marketing Association{\textquoteright}s Summer Marketing Educators Conference ; Conference date: 16-08-2012 Through 19-08-2012",

}