Applying the Philosophical Framework of Critical Realism to the Service Dominant Logic of Marketing

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	SERVSIG International Research Conference
Place of Publication	Liverpool, UK
Publication status	Published - 2008
Event	AMA SERVSIG International Service Research Conference - University of Porto, Porto, Portugal Duration: 17 Jun 2010 → 19 Jun 2010

Conference	AMA SERVSIG International Service Research Conference
Country/Territory	Portugal
City	Porto
Period	17/06/10 → 19/06/10

Cite this

@inproceedings{12ac812180024e9a92e874529d7aab98,

title = "Applying the Philosophical Framework of Critical Realism to the Service Dominant Logic of Marketing",

author = "Thorsten Gruber and Isabelle Szmigin and Roediger Voss",

year = "2008",

language = "English",

booktitle = "SERVSIG International Research Conference",

note = "AMA SERVSIG International Service Research Conference ; Conference date: 17-06-2010 Through 19-06-2010",

}

TY - GEN

T1 - Applying the Philosophical Framework of Critical Realism to the Service Dominant Logic of Marketing

AU - Gruber, Thorsten

AU - Szmigin, Isabelle

AU - Voss, Roediger

PY - 2008

Y1 - 2008

M3 - Conference contribution

BT - SERVSIG International Research Conference

CY - Liverpool, UK

T2 - AMA SERVSIG International Service Research Conference

Y2 - 17 June 2010 through 19 June 2010

ER -