Are helpful reviews more affective or more cognitive? The Moderating Role of Visual Content

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	47th European Marketing Academy Annual Conference (EMAC)
Publisher	European Marketing Academy
Publication status	Published - May 2018

Keywords

@inproceedings{ed24b10e056c43aea8d3fad138b28c0e,

title = "Are helpful reviews more affective or more cognitive? The Moderating Role of Visual Content",

keywords = "Word of mouth marketing, online reviews",

author = "Zhiteng Feng",

year = "2018",

month = may,

language = "English",

booktitle = "47th European Marketing Academy Annual Conference (EMAC)",

publisher = "European Marketing Academy",

address = "Belgium",

}