Are helpful reviews more affective or more cognitive?: The Moderating Role of Visual Content

Are helpful reviews more affective or more cognitive? The Moderating Role of Visual Content

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	47th European Marketing Academy Annual Conference (EMAC)
Place of Publication	Brussels
Publisher	European Marketing Academy
ISBN (Print)	9781527219113
Publication status	Published - May 2018
Event	47th European Marketing Academy (EMAC) Annual Conference - Glasgow, United Kingdom Duration: 29 May 2018 → 1 Jun 2018

Name	Proceedings of the European Marketing Academy
Publisher	European Marketing Academy
ISSN (Print)	2709-1589

Conference	47th European Marketing Academy (EMAC) Annual Conference
Country/Territory	United Kingdom
City	Glasgow
Period	29/05/18 → 1/06/18

@inproceedings{ed24b10e056c43aea8d3fad138b28c0e,

title = "Are helpful reviews more affective or more cognitive?: The Moderating Role of Visual Content",

keywords = "word of mouth marketing, online reviews",

author = "Zhiteng Feng",

year = "2018",

month = may,

language = "English",

isbn = "9781527219113",

series = "Proceedings of the European Marketing Academy",

publisher = "European Marketing Academy",

booktitle = "47th European Marketing Academy Annual Conference (EMAC)",

address = "Belgium",

note = "47th European Marketing Academy (EMAC) Annual Conference ; Conference date: 29-05-2018 Through 01-06-2018",

}

TY - GEN

T1 - Are helpful reviews more affective or more cognitive?

T2 - 47th European Marketing Academy (EMAC) Annual Conference

AU - Feng, Zhiteng

PY - 2018/5

Y1 - 2018/5

KW - word of mouth marketing

KW - online reviews

M3 - Conference contribution

SN - 9781527219113

T3 - Proceedings of the European Marketing Academy

BT - 47th European Marketing Academy Annual Conference (EMAC)

PB - European Marketing Academy

CY - Brussels

Y2 - 29 May 2018 through 1 June 2018

ER -