TY - JOUR
T1 - Asking Questions of AI Advertising
T2 - A Maieutic Approach
AU - Coffin, Jack
N1 - Publisher Copyright:
© 2022 The Author(s). Published with license by Taylor & Francis Group, LLC.
PY - 2022/8/29
Y1 - 2022/8/29
N2 - Artificial intelligence (AI) is transforming advertising theory and practice. However, while applications of AI abound, it appears that not enough questions are being asked about the ontological, technical, and ethical consequences of artificially intelligent advertising ecosystems. Given the pace and unpredictability of technological change, this article adopts a question-driven approach, emphasizing the importance of adopting a maieutic attitude for academics, practitioners, and other advertising stakeholders, including the AI-ad-consuming public.
AB - Artificial intelligence (AI) is transforming advertising theory and practice. However, while applications of AI abound, it appears that not enough questions are being asked about the ontological, technical, and ethical consequences of artificially intelligent advertising ecosystems. Given the pace and unpredictability of technological change, this article adopts a question-driven approach, emphasizing the importance of adopting a maieutic attitude for academics, practitioners, and other advertising stakeholders, including the AI-ad-consuming public.
UR - http://www.scopus.com/inward/record.url?scp=85136882668&partnerID=8YFLogxK
U2 - 10.1080/00913367.2022.2111728
DO - 10.1080/00913367.2022.2111728
M3 - Article
SN - 0091-3367
VL - 51
SP - 608
EP - 623
JO - Journal of Advertising
JF - Journal of Advertising
IS - 5
ER -