An evaluation of two websites with the same content but different interface styles (traditional menu-based and interactive metaphors) is described. A formative usability evaluation was carried out with heuristic assessment of aesthetics followed by post-test memory. The subjects had more problems with the metaphor-based site, but rated it more favourably on the aesthetics heuristics. There was no difference in free memory recall between the sites. The implications for website design and evaluation are discussed. © IFIP International Federation for Information Processing 2005.
|Title of host publication||Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)|Lect. Notes Comput. Sci.|
|Number of pages||12|
|Publication status||Published - 2005|
|Event||1st International Conference on Advanced Data Mining and Applications, ADMA 2005 - Wuhan|
Duration: 1 Jul 2005 → …
|Other||1st International Conference on Advanced Data Mining and Applications, ADMA 2005|
|Period||1/07/05 → …|