Assessing the Impact of Social Media in Marketing Information Systems

Ana Canhoto, Sally Dibb, Lee Quinn, Lyndon Simkin, Mathew Analogbei

    Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

    Original languageEnglish
    Title of host publicationMarketing Dimensions: People, places and spaces
    EditorsJulie Robson
    PublisherAcademy of Marketing
    Publication statusPublished - 8 Jul 2014
    EventAcademy of Marketing Conference - Bournemouth, United Kingdom
    Duration: 8 Jul 201410 Jul 2014


    ConferenceAcademy of Marketing Conference
    Country/TerritoryUnited Kingdom

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