Assessing the influence of retail buyer variables on the buying decision-making process

R V. Da Silva, G. Davies, P. Naude

Research output: Contribution to journal › Article › peer-review

Original language	English
Journal	European Journal of Marketing
Volume	36(11/12)
DOIs	https://doi.org/10.1108/03090560210445209
Publication status	Published - 2002

Access to Document

@article{4d523f8cc8c74918a8d8b94db7c5a1ab,

title = "Assessing the influence of retail buyer variables on the buying decision-making process",

author = "{Da Silva}, {R V.} and G. Davies and P. Naude",

year = "2002",

doi = "10.1108/03090560210445209",

language = "English",

volume = "36(11/12)",

journal = "European Journal of Marketing",

issn = "1758-7123",

publisher = "Emerald Publishing Limited",

}