Augmented Reality and Virtual Reality in Physical and Online Retailing: A Review, Synthesis and Research Agenda

Francesca Bonetti; Gary Wamaby; Lee Quinn

doi:10.1007/978-3-319-64027-3_9

Augmented Reality and Virtual Reality in Physical and Online Retailing: A Review, Synthesis and Research Agenda

Francesca Bonetti, Gary Wamaby, Lee Quinn

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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Abstract

Augmented reality (AR) and virtual reality (VR) have emerged as rapidly developing technologies used in both physical and online retailing to enhance the selling environment and shopping experience. However, academic research on, and practical applications of, AR and VR in retail are still fragmented, and this state of affairs is arguably attributable to the interdisciplinary origins of the topic. Undertaking a comparative chronological analysis of AR and VR research and applications in a retail context, this paper synthesises current debates to provide an up-to-date perspective – incorporating issues relating to motives, applications and implementation of AR and VR by retailers, as well as consumer acceptance – and to frame the basis for a future research agenda.

Original language	English
Title of host publication	International Augmented Reality and Virtual Reality Conference 2017
Publisher	Manchester Metropolitan University
DOIs	https://doi.org/10.1007/978-3-319-64027-3_9
Publication status	Published - 2017

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title = "Augmented Reality and Virtual Reality in Physical and Online Retailing: A Review, Synthesis and Research Agenda",

abstract = "Augmented reality (AR) and virtual reality (VR) have emerged as rapidly developing technologies used in both physical and online retailing to enhance the selling environment and shopping experience. However, academic research on, and practical applications of, AR and VR in retail are still fragmented, and this state of affairs is arguably attributable to the interdisciplinary origins of the topic. Undertaking a comparative chronological analysis of AR and VR research and applications in a retail context, this paper synthesises current debates to provide an up-to-date perspective – incorporating issues relating to motives, applications and implementation of AR and VR by retailers, as well as consumer acceptance – and to frame the basis for a future research agenda.",

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Augmented Reality and Virtual Reality in Physical and Online Retailing: A Review, Synthesis and Research Agenda. / Bonetti, Francesca; Wamaby, Gary; Quinn, Lee.
International Augmented Reality and Virtual Reality Conference 2017 . Manchester Metropolitan University, 2017.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AU - Wamaby, Gary

AU - Quinn, Lee

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AB - Augmented reality (AR) and virtual reality (VR) have emerged as rapidly developing technologies used in both physical and online retailing to enhance the selling environment and shopping experience. However, academic research on, and practical applications of, AR and VR in retail are still fragmented, and this state of affairs is arguably attributable to the interdisciplinary origins of the topic. Undertaking a comparative chronological analysis of AR and VR research and applications in a retail context, this paper synthesises current debates to provide an up-to-date perspective – incorporating issues relating to motives, applications and implementation of AR and VR by retailers, as well as consumer acceptance – and to frame the basis for a future research agenda.

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Augmented Reality and Virtual Reality in Physical and Online Retailing: A Review, Synthesis and Research Agenda

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