Augmented Reality and Virtual Reality: New Drivers For Fashion Retail?

Rosy Boardman; Claudia Henninger; Ailing Zhu

doi:10.1007/978-3-030-15483-7_9

Augmented Reality and Virtual Reality: New Drivers For Fashion Retail?

Rosy Boardman, Claudia Henninger, Ailing Zhu

Fashion Business Technology

Research output: Chapter in Book/Conference proceeding › Chapter › peer-review

Abstract

This chapter is conceptual in nature and focuses on more recent technological innovations that have been implemented within the fashion industry, namely Augmented Reality (AR) and Virtual Reality (VR). The technology acceptance model (TAM) will be utilised to further evaluate the perceived usefulness and the ease of use of AR and VR from a consumer perspective, by drawing on current fashion examples. The chapter concludes by highlighting future directions for research.

Original language	English
Title of host publication	Technology-Driven Sustainability
Subtitle of host publication	Innovation in the Fashion Supply Chain
Editors	Gianpaolo Vignali, Louise F. Reid, Daniella Ryding, Claudia E. Henninger
Place of Publication	Cham
Publisher	Palgrave Macmillan Ltd
Chapter	9
Pages	155-172
Number of pages	18
ISBN (Electronic)	9783030154837
ISBN (Print)	9783030154820, 9783030154851
DOIs	https://doi.org/10.1007/978-3-030-15483-7_9
Publication status	Published - 13 Aug 2019

Keywords

Augmented Reality
Virtual Reality
Drivers
Barriers
Fashion

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1007/978-3-030-15483-7_9

Cite this

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abstract = "This chapter is conceptual in nature and focuses on more recent technological innovations that have been implemented within the fashion industry, namely Augmented Reality (AR) and Virtual Reality (VR). The technology acceptance model (TAM) will be utilised to further evaluate the perceived usefulness and the ease of use of AR and VR from a consumer perspective, by drawing on current fashion examples. The chapter concludes by highlighting future directions for research.",

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Augmented Reality and Virtual Reality: New Drivers For Fashion Retail? / Boardman, Rosy ; Henninger, Claudia; Zhu, Ailing.
Technology-Driven Sustainability : Innovation in the Fashion Supply Chain. ed. / Gianpaolo Vignali; Louise F. Reid; Daniella Ryding; Claudia E. Henninger. Cham: Palgrave Macmillan Ltd, 2019. p. 155-172.

Research output: Chapter in Book/Conference proceeding › Chapter › peer-review

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AU - Zhu, Ailing

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KW - Barriers

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BT - Technology-Driven Sustainability

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Augmented Reality and Virtual Reality: New Drivers For Fashion Retail?

Abstract

Keywords

UN SDGs

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