Augmented Reality and Virtual Reality: New Drivers For Fashion Retail?

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review


This chapter is conceptual in nature and focuses on more recent technological innovations that have been implemented within the fashion industry, namely Augmented Reality (AR) and Virtual Reality (VR). The technology acceptance model (TAM) will be utilised to further evaluate the perceived usefulness and the ease of use of AR and VR from a consumer perspective, by drawing on current fashion examples. The chapter concludes by highlighting future directions for research.
Original languageEnglish
Title of host publicationTechnology-Driven Sustainability
Subtitle of host publicationInnovation in the Fashion Supply Chain
EditorsGianpaolo Vignali, Louise F. Reid, Daniella Ryding, Claudia E. Henninger
Place of PublicationCham
PublisherPalgrave Macmillan Ltd
Number of pages18
ISBN (Electronic)9783030154837
ISBN (Print)9783030154820, 9783030154851
Publication statusPublished - 13 Aug 2019


  • Augmented Reality
  • Virtual Reality
  • Drivers
  • Barriers
  • Fashion


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