B2B Target Market Selection

Research output: Chapter in Book/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	SAGE Handbook of Industrial Marketing
Editors	Adam Lindgreen, T. Fotiadis, Catherine Pardo, Antony Di Benedetto, D. Folinas, Pete Naudé
Publisher	SAGE Publications Sage UK: London, England
Chapter	18
Publication status	Published - 2025

Cite this

@inbook{8ae303c24dd24b6ca108c4d26a05c998,

title = "B2B Target Market Selection",

author = "Judy Zolkiewski and Jamie Burton and Vicky Story",

year = "2025",

language = "English",

editor = "Adam Lindgreen and T. Fotiadis and Catherine Pardo and \{Di Benedetto\}, Antony and D. Folinas and Pete Naud{\'e}",

booktitle = "SAGE Handbook of Industrial Marketing",

publisher = "SAGE Publications Sage UK: London, England",

address = "United Kingdom",

}