Benefits and challenges of global sourcing: Perceptions of US apparel retail firms

Jinsook Cho, Jikyeong Kang

Research output: Contribution to journalArticlepeer-review

Abstract

Investigates various benefits and challenges that retail firms perceive in global sourcing, and how those benefits and challenges differ in terms of firms' demographic and managerial characteristics. Data were collected from 148 apparel retail firms. Three, benefits factors (competitive advantage, quality assurance and service enhancement) and four challenge factors (logistics, regulations, cultural difference and country uncertainty) were identified. The types and levels of benefit factors a firm achieved from global sourcing were significantly different in terms of the product type, and import volume. The challenge, factors associated with global sourcing were also different in terms of the product type, percentage of imports, experience, and regions of sourcing. Information provided by this study expands our understanding of sourcing activities by apparel retailers which have significant presence in the global sourcing landscape, in the USA.
Original languageEnglish
Pages (from-to)542-561
Number of pages19
JournalInternational Marketing Review
Volume18
Issue number5
DOIs
Publication statusPublished - 2001

Keywords

  • Clothing industry
  • International sourcing
  • Retailing

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