Abstract
Digital displays are a ubiquitous feature of our public spaces
– both ever present, and “always on”. In this paper we
use a combination of literature survey, experimental work,
and stakeholder interviews to consider if maximising the
amount of time such displays are powered on is truly advantageous.
We challenge existing practice by considering arguments
from the perspectives of multiple stakeholders (viewers,
passers-by, content creators and signage owners), and
identify multiple facets for consideration including levels of
attention, cognitive load, impact on social interactions, energy
and financial costs, advertising revenue, perceptions of
failure and the pressures of creating valuable content.
– both ever present, and “always on”. In this paper we
use a combination of literature survey, experimental work,
and stakeholder interviews to consider if maximising the
amount of time such displays are powered on is truly advantageous.
We challenge existing practice by considering arguments
from the perspectives of multiple stakeholders (viewers,
passers-by, content creators and signage owners), and
identify multiple facets for consideration including levels of
attention, cognitive load, impact on social interactions, energy
and financial costs, advertising revenue, perceptions of
failure and the pressures of creating valuable content.
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 6th ACM International Symposium on Pervasive Displays (PerDis 2017) |
| ISBN (Electronic) | 978-1-4503-5045-7 |
| DOIs | |
| Publication status | Published - 9 Jun 2017 |
Keywords
- pervasive displays
- viewer attention
- calm computing