Brand Addiction: Conceptualisation and Scale Development

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Original language	English
Journal	European Journal of Marketing.
Volume	51
Issue number	11-12
DOIs	https://doi.org/10.1108/EJM-10-2016-0571
Publication status	Published - 1 Dec 2017

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@article{b55ac6e741124f73bc8f592d4ca73117,

title = "Brand Addiction: Conceptualisation and Scale Development",

author = "Mona Mrad and Charles Cui",

year = "2017",

month = dec,

day = "1",

doi = "10.1108/EJM-10-2016-0571",

language = "English",

volume = "51",

journal = "European Journal of Marketing.",

issn = "0309-0566",

publisher = "Emerald Publishing Limited",

number = "11-12",

}