Brand Consumption by Low Income Adolescents: The Effect of Peer Group Influence

S. Roper, C La Niece

Research output: Chapter in Book/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationhost publication
Publication statusPublished - Sept 2007
Event3rd International Conference of the Academy of Marketing’s Brand, Identity and Corporate Reputation SIG - Brunel University
Duration: 1 Jan 1824 → …

Conference

Conference3rd International Conference of the Academy of Marketing’s Brand, Identity and Corporate Reputation SIG
CityBrunel University
Period1/01/24 → …

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