Brand intrapreneurs and brand managers: in search of disruption

Deryck Janse Van rensburg, Deryck J van Rensburg

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	29-36
Number of pages	7
Journal	Journal of Business Strategy
Volume	35
Issue number	4
DOIs	https://doi.org/10.1108/JBS-10-2013-0091
Publication status	Published - Aug 2014

Keywords

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title = "Brand intrapreneurs and brand managers: in search of disruption",

keywords = "strategic brand venturing; intrapreneurship; brands",

author = "{Janse Van rensburg}, Deryck and Rensburg, {Deryck J van}",

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