Brand Personality and Overall Brand Equity: Comparison between the UK and Greece

M. Daniiloudi, EC. Chang

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publication status	Published - 2009
Event	Society for Marketing Advances 2009 Conference - New Orleans, LA, USA Duration: 4 Nov 2009 → 7 Nov 2009

Conference	Society for Marketing Advances 2009 Conference
City	New Orleans, LA, USA
Period	4/11/09 → 7/11/09

Cite this

@inproceedings{77de18ddf85647228403d2c6ef21be41,

title = "Brand Personality and Overall Brand Equity: Comparison between the UK and Greece",

author = "M. Daniiloudi and EC. Chang",

year = "2009",

language = "English",

booktitle = "host publication",

note = "Society for Marketing Advances 2009 Conference ; Conference date: 04-11-2009 Through 07-11-2009",

}