Brand personality approach for celebrity endorsement phenomenon in fashion: Rihanna for River Island

R. Cynanthia, Y. Wang, Richard Kennon

Research output: Chapter in Book/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	GLOBAL FASHION MANAGEMENT CONFERENCE
Place of Publication	London
Publisher	FASHIONLAND Co., Ltd
Publication status	Published - 14 Feb 2014
Event	2014 GLOBAL FASHION MANAGEMENT CONFERENCE IN LONDON - london Duration: 13 Feb 2014 → 15 Feb 2014

Conference	2014 GLOBAL FASHION MANAGEMENT CONFERENCE IN LONDON
City	london
Period	13/02/14 → 15/02/14

Cite this

@inproceedings{f1059889d7fa4ddf961e9b76112931a4,

title = "Brand personality approach for celebrity endorsement phenomenon in fashion: Rihanna for River Island",

author = "R. Cynanthia and Y. Wang and Richard Kennon",

year = "2014",

month = feb,

day = "14",

language = "English",

booktitle = "GLOBAL FASHION MANAGEMENT CONFERENCE",

publisher = "FASHIONLAND Co., Ltd",

address = "United Kingdom",

note = "2014 GLOBAL FASHION MANAGEMENT CONFERENCE IN LONDON ; Conference date: 13-02-2014 Through 15-02-2014",

}

TY - GEN

T1 - Brand personality approach for celebrity endorsement phenomenon in fashion: Rihanna for River Island

AU - Cynanthia, R.

AU - Wang, Y.

AU - Kennon, Richard

PY - 2014/2/14

Y1 - 2014/2/14

M3 - Conference contribution

BT - GLOBAL FASHION MANAGEMENT CONFERENCE

PB - FASHIONLAND Co., Ltd

CY - London

T2 - 2014 GLOBAL FASHION MANAGEMENT CONFERENCE IN LONDON

Y2 - 13 February 2014 through 15 February 2014

ER -