Bringing the Outside In: 3D Virtual World Simulations in Teaching Marketing Research

K Keeling, D Keeling

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Original language	English
Title of host publication	host publication
Publication status	Published - Nov 2010
Event	Society for Marketing Advances 2010 - Atlanta, USA Duration: 3 Nov 2010 → 5 Nov 2010

Conference	Society for Marketing Advances 2010
City	Atlanta, USA
Period	3/11/10 → 5/11/10

Cite this

@inproceedings{6abec25d919a4d5c93d0fcbfb9367989,

title = "Bringing the Outside In: 3D Virtual World Simulations in Teaching Marketing Research",

author = "K Keeling and D Keeling",

year = "2010",

month = nov,

language = "English",

booktitle = "host publication",

note = "Society for Marketing Advances 2010 ; Conference date: 03-11-2010 Through 05-11-2010",

}