Abstract
Protecting the ideas that form the foundation of a novel business model represents a challenge for any business model innovator. Drawing from the case of 'Pay-As-You-Drive' motor insurance in different institutional settings, we elaborate a generic strategy framework which examines the strategies available to incumbents and newcomers for profiting from business model innovation. These strategies are contingent on the degree of effectiveness of legal forms of IP protection and whether the new business model enhances or threatens incumbents' existing business model. The implications of the framework for the timing, sequencing, organization and commercialization strategy for business model innovation are explored.
| Original language | English |
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| Title of host publication | host publication |
| Publication status | Published - Jun 2012 |
| Event | Intellectual Property Management: In search of new practices, strategies and business models - European Patent Office, Munich Duration: 4 Jun 2012 → 5 Jun 2012 |
Conference
| Conference | Intellectual Property Management: In search of new practices, strategies and business models |
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| City | European Patent Office, Munich |
| Period | 4/06/12 → 5/06/12 |