Abstract
Sourcing CRM services on the web via application service providers (ASP) is a key business tactics for reducing the total ownership costs and implementation risks linked to "big bang" CRM implementations. To deliver CRM through the ASP model it is imperative to have a detailed map of the business process and implementation framework underpinning the delivered service. This paper contributes to the e-CRM implementation landscape by providing a detailed account of the business process design and implementation support for a customer segmentation e-service aimed at supporting a best of breed and piecemeal approach to CRM sourcing. © 2005 IEEE.
| Original language | English |
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| Title of host publication | Proceedings - 2005 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE-05|Proc. IEEE Int. Conf. Technol. Comm. Ser. |
| Publisher | IEEE |
| Pages | 228-234 |
| Number of pages | 6 |
| ISBN (Print) | 0769522742 |
| DOIs | |
| Publication status | Published - 2005 |
| Event | 2005 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE-05 - Hong Kong Duration: 1 Jul 2005 → … http://dblp.uni-trier.de/db/conf/eee/eee2005.html#NenadicZSG05http://dblp.uni-trier.de/rec/bibtex/conf/eee/NenadicZSG05.xmlhttp://dblp.uni-trier.de/rec/bibtex/conf/eee/NenadicZSG05 |
Conference
| Conference | 2005 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE-05 |
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| City | Hong Kong |
| Period | 1/07/05 → … |
| Internet address |