Business process design and implementation for customer segmentation e-services

Pedro R. Falcone Sampaio; Yong He

doi:10.1109/EEE.2005.43

Business process design and implementation for customer segmentation e-services

Pedro R. Falcone Sampaio, Yong He

MSM Service Systems

Research output: Chapter in Book/Conference proceeding › Conference contribution

Abstract

Sourcing CRM services on the web via application service providers (ASP) is a key business tactics for reducing the total ownership costs and implementation risks linked to "big bang" CRM implementations. To deliver CRM through the ASP model it is imperative to have a detailed map of the business process and implementation framework underpinning the delivered service. This paper contributes to the e-CRM implementation landscape by providing a detailed account of the business process design and implementation support for a customer segmentation e-service aimed at supporting a best of breed and piecemeal approach to CRM sourcing. © 2005 IEEE.

Original language	English
Title of host publication	Proceedings - 2005 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE-05\|Proc. IEEE Int. Conf. Technol. Comm. Ser.
Publisher	IEEE
Pages	228-234
Number of pages	6
ISBN (Print)	0769522742
DOIs	https://doi.org/10.1109/EEE.2005.43
Publication status	Published - 2005
Event	2005 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE-05 - Hong Kong Duration: 1 Jul 2005 → … http://dblp.uni-trier.de/db/conf/eee/eee2005.html#NenadicZSG05http://dblp.uni-trier.de/rec/bibtex/conf/eee/NenadicZSG05.xmlhttp://dblp.uni-trier.de/rec/bibtex/conf/eee/NenadicZSG05

Conference

Conference	2005 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE-05
City	Hong Kong
Period	1/07/05 → …
Internet address	http://dblp.uni-trier.de/db/conf/eee/eee2005.html#NenadicZSG05http://dblp.uni-trier.de/rec/bibtex/conf/eee/NenadicZSG05.xmlhttp://dblp.uni-trier.de/rec/bibtex/conf/eee/NenadicZSG05

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10.1109/EEE.2005.43

Cite this

@inproceedings{83300e306b7c4be4bd0619c92ee31991,

title = "Business process design and implementation for customer segmentation e-services",

abstract = "Sourcing CRM services on the web via application service providers (ASP) is a key business tactics for reducing the total ownership costs and implementation risks linked to {"}big bang{"} CRM implementations. To deliver CRM through the ASP model it is imperative to have a detailed map of the business process and implementation framework underpinning the delivered service. This paper contributes to the e-CRM implementation landscape by providing a detailed account of the business process design and implementation support for a customer segmentation e-service aimed at supporting a best of breed and piecemeal approach to CRM sourcing. {\textcopyright} 2005 IEEE.",

author = "{Falcone Sampaio}, {Pedro R.} and Yong He",

year = "2005",

doi = "10.1109/EEE.2005.43",

language = "English",

isbn = "0769522742",

pages = "228--234",

booktitle = "Proceedings - 2005 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE-05|Proc. IEEE Int. Conf. Technol. Comm. Ser.",

publisher = "IEEE",

address = "United States",

note = "2005 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE-05 ; Conference date: 01-07-2005",

url = "http://dblp.uni-trier.de/db/conf/eee/eee2005.html#NenadicZSG05http://dblp.uni-trier.de/rec/bibtex/conf/eee/NenadicZSG05.xmlhttp://dblp.uni-trier.de/rec/bibtex/conf/eee/NenadicZSG05",

}

Falcone Sampaio, PR & He, Y 2005, Business process design and implementation for customer segmentation e-services. in Proceedings - 2005 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE-05|Proc. IEEE Int. Conf. Technol. Comm. Ser.. IEEE, pp. 228-234, 2005 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE-05, Hong Kong, 1/07/05. https://doi.org/10.1109/EEE.2005.43

TY - GEN

T1 - Business process design and implementation for customer segmentation e-services

AU - Falcone Sampaio, Pedro R.

AU - He, Yong

PY - 2005

Y1 - 2005

N2 - Sourcing CRM services on the web via application service providers (ASP) is a key business tactics for reducing the total ownership costs and implementation risks linked to "big bang" CRM implementations. To deliver CRM through the ASP model it is imperative to have a detailed map of the business process and implementation framework underpinning the delivered service. This paper contributes to the e-CRM implementation landscape by providing a detailed account of the business process design and implementation support for a customer segmentation e-service aimed at supporting a best of breed and piecemeal approach to CRM sourcing. © 2005 IEEE.

AB - Sourcing CRM services on the web via application service providers (ASP) is a key business tactics for reducing the total ownership costs and implementation risks linked to "big bang" CRM implementations. To deliver CRM through the ASP model it is imperative to have a detailed map of the business process and implementation framework underpinning the delivered service. This paper contributes to the e-CRM implementation landscape by providing a detailed account of the business process design and implementation support for a customer segmentation e-service aimed at supporting a best of breed and piecemeal approach to CRM sourcing. © 2005 IEEE.

U2 - 10.1109/EEE.2005.43

DO - 10.1109/EEE.2005.43

M3 - Conference contribution

SN - 0769522742

SP - 228

EP - 234

BT - Proceedings - 2005 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE-05|Proc. IEEE Int. Conf. Technol. Comm. Ser.

PB - IEEE

T2 - 2005 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE-05

Y2 - 1 July 2005

ER -

Business process design and implementation for customer segmentation e-services

Abstract

Conference

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