Business process design and implementation for customer segmentation e-services

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

Sourcing CRM services on the web via application service providers (ASP) is a key business tactics for reducing the total ownership costs and implementation risks linked to "big bang" CRM implementations. To deliver CRM through the ASP model it is imperative to have a detailed map of the business process and implementation framework underpinning the delivered service. This paper contributes to the e-CRM implementation landscape by providing a detailed account of the business process design and implementation support for a customer segmentation e-service aimed at supporting a best of breed and piecemeal approach to CRM sourcing. © 2005 IEEE.
Original languageEnglish
Title of host publicationProceedings - 2005 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE-05|Proc. IEEE Int. Conf. Technol. Comm. Ser.
PublisherIEEE
Pages228-234
Number of pages6
ISBN (Print)0769522742
DOIs
Publication statusPublished - 2005
Event2005 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE-05 - Hong Kong
Duration: 1 Jul 2005 → …
http://dblp.uni-trier.de/db/conf/eee/eee2005.html#NenadicZSG05http://dblp.uni-trier.de/rec/bibtex/conf/eee/NenadicZSG05.xmlhttp://dblp.uni-trier.de/rec/bibtex/conf/eee/NenadicZSG05

Conference

Conference2005 IEEE International Conference on e-Technology, e-Commerce and e-Service, EEE-05
CityHong Kong
Period1/07/05 → …
Internet address

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