Business Relationships and Business Strategies: A Configuration Theory Approach

Ghasem Zaefarian, Stephan C. Henneberg, Peter Naude

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Original languageEnglish
Title of host publicationhost publication
Publication statusPublished - Nov 2011
EventSociety for Marketing Advances 2011 Conference - Memphis
Duration: 2 Nov 20115 Nov 2011

Conference

ConferenceSociety for Marketing Advances 2011 Conference
CityMemphis
Period2/11/115/11/11

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